Challenge: Needed to bypass carrier-controlled messaging and enable Chinese smartphone brands to build direct customer relationships in high-growth markets.

Solution: O’Interface partnered with mobile phone giants like Xiaomi and Vivo to embed Gupshup’s IP messaging SDK directly into devices, unlocking carrier-independent conversational messaging.

Result: Successfully launched IP messaging on over 120 million devices in India alone, with deep integrations for Xiaomi, Vivo, OnePlus, and other brands across India, Indonesia, and Africa.